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Access to PRSA's knowledge repository is now just a click away! Now you can search and retrieve answers to your most challenging Public Relations research questions from our proprietary electronic database of full-text articles from PRSA's award winning publications Tactics and The Strategist and hundreds of high profile case studies from Silver and Bronze Anvils.
- Full-text articles from Tactics and The Strategist.
- Two-page outlines of Silver Anvil Award entries that summarize research, planning, execution and evaluation of previously conducted public relations campaigns.
- One-page outlines of Bronze Anvil Award entries, stating objectives, audiences, budget, and results from previously conducted public relations tactics.
Answers to your research challenges are at your fingertips. You can easily identify articles and cases:
- By Practice Area, for example: "Crisis Management" or
"Internal Communications"
- By Industry, for example: "Food/Beverage" or "Sports"
- By Communications Channel, for example: "Press Releases"
or "Internet"
- By searching any word or phrase locate precise information,
for example: information on a company, product or person.
Or use the powerful search engine to combine a category
and a "free text" search!
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